GoodChop

If you’re a meat eater, the sight of a big, juicy steak will get you salivating. The challenge, then, is making sure that you’re not put off by the idea of that steak arriving at your doorstep, frozen and in a cardboard box. Fortunately, GoodChop made this an easy sell because it offered incredible meats at an unbelievable price. By leaning into the quality angle, we could start using messaging that compared ourselves not only to other food delivery services and grocery stores, but even to steakhouses.