STRATEGY IS STORYTELLING
Maybe it’s the screenwriter in me, but whenever I work on a project I always try to create the best narrative. I always try to make the audience feel like they’re participating in something bigger than themselves. With that said, I also ensure that every decision is undergirded by data-driven insights. Check out some of some of the projects I’ve had the pleasure of putting together!
Data Analytics
This was a project I created in 2022, when controversy swirled around Disney and Florida’s controversial “Don’t Say Gay”. By analyzing social discussions, I managed to show that, in trying to avoid partisanship, Disney had only made the situation worse.
Consumer Relations
As one of the most popular and competitive titles in esports, League of Legends faces many challenges in community moderation. I conducted extensive research and polling to understand how Riot Games could combat toxic behavior without diluting the player’s experience.
Market Research
I conducted a deep dive into all things Marvel. Who is its biggest audience, and how can we best reach them?