Hims Erectile Dysfunction
When people think of erectile dysfunction, they’ll usually think of a silver-haired fox who pops a Viagra every time he wants an erection. The truth is, nearly 1/3 men will experience some form of ED. Hims, as a lifestyle brand, wanted to increase its brand awareness amongst younger consumers, making them aware that needing treatment is nothing to be ashamed of, but also that there’s no reason to put it off.
PERFORMANCE:
Ad Spend: $105,000
Thumbstop: 42%
Retention: 23%
CVR: 2.4%
PERFORMANCE:
Ad Spend: $65,000
Thumbstop: 37%
Retention: 10%
CVR: 1.7%
PERFORMANCE:
Ad Spend: $80,000
Thumbstop: : 40%
Retention: 19%
CVR: 2.2%
PERFORMANCE:
Ad Spend: $57,000
Thumbstop: 36%
Retention: 27%
CVR: 1.8%