AWARD SCHOOL 2021
BRIEF #1
A POSTER FOR VANISH NAPISAN
TARGET: People who do laundry
PROPOSITION: Effective against all stains
BRIEF #2
A PRINT CAMPAIGN FOR 13SICK
TARGET: Parents of young children
PROPOSITION: When you can’t get a doctor but they can get to you
BRIEF #3
A 30” TV AD FOR THE NORTHERN TERRITORY
TARGET: Aussie millenials
PROPOSITION: More than just a big rock
BRIEF #4
A 30” RADIO SPOT FOR LEGO
TARGET: Parents
PROPOSITION: Imaginations start with lego
FEATURED ON THE WALL
BRIEF #5
A NON-TRADITIONAL AD FOR MINI COOPER
TARGET: Affluent Aussies above the age of 30
PROPOSITION: Rediscover the fun of driving
BRIEF #6
A MOBILE CAMPAIGN FOR THE ICONIC
TARGET: Nonbinary people
PROPOSITION: Dress for who you are on the inside
BRIEF #7
A DIGITAL CAMPAIGN FOR FAIR COFFEE
TARGET: Ethical consumers
PROPOSITION: Change the world, one cup at a time
BRIEF #8
A DIRECT CAMPAIGN FOR NIMBLE LOANS
TARGET: People with low credit scores
PROPOSITION: The loan for people who seize the day
BRIEF #9
AN INTEGRATED CAMPAIGN FOR AWARD SCHOOL
TARGET: Potential AWARD 2022 students who feel dissatisfied with their current job
PROPOSITION: Discontent can be the start of something great
BRIEF #10
A PRODUCT OR BUSINESS IDEA
ALTERNATE FOR BRIEF #1
(THE VANISH IDEA THAT WOULD NEVER GET MADE)
APPLICATION BRIEF #1
A PRINT AD FOR AJAX WIPES
